Smart business tips
Small programs called spiders, or bots, crawl your site every day and the millions of other sites across the web. The bots, programs created by search engines like Google and Yahoo, analyse your website and send back reports with valuable data. This information is usually stored in the indexes of the search engines which can be used as a counter measure to rank your site based on specific criteria, mostly the keywords.
Making each page of your website easily consumable for search engine bots is a part of the process. Many contractors and builders are familiar with accessibility building codes.
So, an essential part of the Search Engine Optimisation process is about making your website ready as ‘bots accessible’ by placing the required code that allows bots to get full access to your site and all of its contents including its homepage, archives, pages and subpages. Just as an example, bots can’t see images in the same way that people can see. They can just ‘see’ certain website descriptive codes, so by knowing this fact, you would need to create certain formats for easiest bots accessibility.
Although this may sound very easy like many people are saying, “Well, this is a very easy task, let us make my site easy for the bots to crawl for indexing and then be done with it!” Really, it is not that simple process while we have made the site ‘searchable’ for bots, we would still have to tell them about what they are looking at through codes and carefully selected keywords.
Smart Cow Marketing is a sales and marketing company based in South London.
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