Just as a supermarket will provide signs and directions to the products you must do the same with regards to your online content to aid the reader in the search engines.
All lost in the supermarket
In comparing this to a supermarket, the domain name is the equivalent to the name above the shop. Each of the pages within your site will have a unique URL which is equivalent to the banners above each aisle to let shoppers know whether going.
Let’s say you have found your way to Tesco’s and once inside you have found the fruit & veg aisle. You now need to narrow your search to find the vegetable that you would like. In the supermarket this is done with labels and signs on each row, within a website this is done through header tags.
Header Tags
Header tags bits of code that are placed around the title of a section of content within a webpage, if you saw the code it would look like this <h1> potatoes </h1> this would tell the reader the content of text below would relate to potatoes. Having the header tag each one shows importance of this content. H1 being the most important and there should only really be one of these per page. There may be many types of potatoes in a supermarket and in webpage these would be shown by lower-level header tags h2 through to h6 showing the search engine importance and relevance of each of the bits of content.
These header tags help search engines help visitors to find the right content and provide the right search results.
But again, with all search engine optimisation never try to think you can outsmart the algorithms as they will clearly see through any tricks to stuff keywords into your site and for all your efforts you will be penalised accordingly.
Here’s more tips on building a great website and if you need a hand in getting started get in touch today.
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