Brainstorming for keywords is about generating the root for different keyword ideas. You will need these keywords to assist with your online marketing campaign. Make sure you keep the content within your site real and not just stuck with keywords that you think the search engines might like, doing this is just looking for trouble.
Below is some advice on how to find keywords for your online marketing campaign.
These keywords are to be used in Google Adword keywords tool or any other keyword research tools in order to get additional ideas and select the keywords intended to target the website niche.
There are different ways and methods for brainstorming in order to generate keyword ideas such as:
1. Look Around. The items you see in your room, on your desk or anywhere else within your view can be the source of great keyword ideas.
2. Watch Television. Write down names of Television shows, items you see during a Television show and many more.
3. Go Shopping. Stores hold thousands of items that could be a root keyword. When you look at items, don’t write down the name of the item only but you also should note down the generic item.
4. Use Google Trends. If you can’t think of anything, go to Google Trends and see what the people are looking for right now.
5. Use Affiliate Networks. If you have no good ideas, check any affiliate network such as: Clickbank, Commission Junction and many more then check the products and find the relevant keywords that are usually written in descriptions of any product.
6. Go to Library. Titles of Books are considered to be a perfect method to find ideas for your niche. Actually, the obscure section in any library must be a big online niche. The library doesn’t have enough room to add books for all niches that you can fine online.
7. Look for long tail keywords. Head keywords are considered to be the most popular searched item, such as “shoe” this however only takes up a small percentage of total searches the majority being long tail and specific searches such as “find a brown leather shoe in Croydon” so look for specific long tail keywords.
Once you’ve found your keywords you can use this as the basis of your marketing campaigns however do not under any circumstances abuse this.You will be clearly found out for any keyword stuffing and penalised accordingly.
Add content often to your site however make sure it is always relevant to your target audience and always worded with their interest in mind and through your own sites personality.
This is just one of many ways you can optimise your website. It’s important that you understand why optimising your website is key when it comes to the growth of your business.
Good luck and happy marketing.
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