Day 11: Using analytics to track your SEO progress

SEO has many different aspects to it, from targeting specific Keywords in Content marketing, to utilising your social media to build links and share great content. But how do you really know what’s working?

Analytics is key to understanding the progress of your SEO strategy. It can show you amazing specific data from the number of clicks you’re receiving to your website, bounce rate, returning and new visitors and much, much more!

There are many different analytics tools out there, our favourites and the ones we recommend are:

Google Analytics
Google Webmasters
Sitebeam
Moz
Hootsuite

Using these tools will enable you to have a wide range of data so that you can identify the areas that you’ll need to improve and things you’re doing well.

If you have a small budget you don’t need to worry about paying for the pro versions as you can get brilliant information from the free analytics tools.

Social Media analytics

Facebook has built in insights that you can view if you’re the admin of your business page. This shows you things such as growth in likes to your page, amount of engagement, reach for your posts and visits to your page.

Unlike Facebook, Twitter doesn’t have on-site analytics, but there is a fantastic tool that shows you engagement rate, link clicks, retweets, favourites and replies. It also allows you to see your followers’ growth, top interests, location and gender of your followers.

You may be thinking that all of this is a lot of work and will take a lot of time to sort through, but it doesn’t have to. You can set aside 2 or 3 hours a month to work through all the areas, spot the problems and work out a plan as to how you’re going to effectively improve those areas.