What is the benefit of link building to my business?
Link building is all about getting quality links back to your website which aid Search Engine Optimisation (SEO). While this can be in the form of links from social media channels back to the relevant pages on your website. It is also about other external websites hosting information about you and providing links back to you. These links need to be from a quality trusted source to help improve your rankings in search.
An easy way to understand the benefits of link building to your business is to think of it like getting a vote or ‘like’. The more you get the more popular you are or in link terms the higher ranking you are in search which means your potential customers can see you.
Here’s a few simple ways to create links back to your website:
Social media
If you have social media channels then utilise them to their full extent and make sure they give a hand in link building. When you compose a post make room for a link back to a relevant page on your website. Think of it as your call to action, what’s the purpose of your post? It is ultimately for sales, so to make it easier for people to see what you have on offer it makes sense to include a link back to your website.
Guest blogs
You’ve probably all heard about blogs and the importance of these for your website to build quality content which aids SEO. However, blogging is also about securing guest posts on a third-party website with the aim of getting a link back to your own website as the source.
But how do you get your blog onto another website? Firstly take a look at where your competitors may be appearing and then look to approach that website too and offer an opinion piece. Also, if someone has posted about your blog on social media then check out their profile and whether they have a website. If they do, then you can approach them to ask whether they would be interested in adding it to their website too.
Infographics
Infographics are a popular way to get your content on another website. They’re eye catching and a succinct way of getting your point across. If it is being used on a third-party website then make sure they provide a link back to your website. It is a matter of courtesy to reference the source and a simple hyperlink can be requested.
Moz.com has some more in-depth tips in its White Board Friday if you want to delve further into link building.
Building you SEO can be a complicated task so if you would like any help getting the ball rolling, then get in touch with us and let’s see where we can take your SEO.