If you’re not a regular follower of @KFC, then you may have missed this subtle social media marketing stunt. Well we say stunt, but it’s been a somewhat long-con until one follower questioned the real meaning of its random number of followers.
@KFC only follows 11 accounts. While large companies are renowned for only following a few key people relative to their business, they’ve got to be selective, however, 11 is a somewhat odd number. Until you take a closer look.
The food company has chosen to follow six accounts of people with the name ‘Herb’ alongside all members of the Spice Girls, totalling 11 accounts.
We think the word you’re looking for is genius! The company’s key message is there for all to see, just surreptitiously. You see, the fast food giant’s recipe comprises of a secret mix of 11 herbs and spices.
But how can this be reflected in an SMEs own social media marketing? Well, it is all about a good mix of clever content and tactics. This particular campaign illustrates a clever way to get people engaged on social media as followers share, like and tweet their thoughts about the bizarre collection of accounts.
If you’re an SME starting out on social media for your business or would like to get some consistency in your feed, then our advice is to put in place a content strategy. This can be as simple as creating a timeline of key events, national days, product launches and so forth. Then map this out for the year. Then you can begin to tie in relevant blogs so that they are timely. It also means that your social media accounts are joined up and you have a consistent business message being delivered at one time.
Drop us a line on 020 3137 1826 if you have any questions about social media for your small business and we can help guide you through.