As you may have read from our digital marketing trend reviews, it is all about getting visual this year. With 82% of Twitter users watching video on the channel*, not only is it important for your business to join the social media conversation and set up accounts, it is key to get to grips with the visual side of social media too.
Research indicates that consumers watching a branded video are 28% more likely to buy**, therefore video content will really enhance your sales strategy.
A simple way to record a video is through the Twitter app and then you can share from that.
Or, to make sure you can utilise the video across other social media channels or on your website, you can record on your phone.
As long as you’re not making a version of War & Peace, you’ll find recording on your phone easy for short soundbites offering your target audience tips and advice. Or create lovely footage of new products you’ve just launched. But don’t forget a clear call to action and think about using a specific hashtag to help promote new products or services.
You can also live-stream via Twitter and other channels such as Facebook and Instagram, which have a story function for live feeds.
Check out this informative article by Hootsuite for in-depth details on video specs and requirements when embarking on video for Twitter.
Content marketing agency
Talk to us about your content marketing needs and we’ll advise of the best combination of channels and tactics to utilise to make you stand out from the crowd. A reliable digital marketing agency in Croydon, Smart Cow will be glad to answer any further questions.
Sources: *Wordstream **Hootsuite