The Drum has yet again brought to our attention another great Advertising campaign. This time from Moneysupermarket.com, a company renowned for creating innovative, fun and memorable adverts.
What makes the Ad stand out is its sense of nostalgia because of its recreation of the famous car scene from Thelma and Louise, as well as bringing back memories of the Sindy doll. Furthermore, its stunning cinematography, animation is a great example of how film making, and advertising has evolved.
Using a great story line from an old film and bringing back images of Sindy could be seen as a great advertising strategy for two main reasons.
Firstly, the consumer demographic for Moneysupermarket.com is likely to be older meaning they may get the references to the 1991 classic film and be drawn to the company. Secondly, despite younger people perhaps not getting the references, they can appreciate it as fun and entertaining, and with the younger generations they are then more likely to share the video allowing it to trend on social media as it is now.
Sticking with the company’s previous adverts, this ad has its own appropriate hashtag. Always beginning with #Epic – #EpicStrut, #EpicDanceOff and #EpicSquads. This ad is no exception – #EpicSindy.
What makes Moneysupermarket.com campaign successful is the continuity amongst their adverts which helps us remember the branding and put it on a platform where it can start trending.
At Smart Cow, we thoroughly enjoyed the advert, not only because of its #throwbacks, but that it is a great example of excellent advertising, reminding us to keep campaigns and ads creative and entertaining to grab the customers attention.
If you need help or advice with your digital marketing strategy get in contact with us at Smart Cow Marketing where we can help give your business the boost it needs.