January saw many of us signing up to the #Veganuary challenge. Statistics are showing the movement to have monumental growth with a rise from 1,500 people signing up in 2014 to 52,500 in 2018. Its popularity is changing the way we shop for food, grocery stores such as Waitrose, Aldi and Sainsbury’s are all increasing their vegan ranges. Whether your reason for joining be for animals, health or the environment we take a look at how social media has helped fuel this vegan phenomenon.
The Veganuary campaign grew by 183% last year and much of this growth can be put down to the success of social media as a huge platform for people to easily spread the news of Veganuary. Not only can the charity organisation Veganuary share news and information about the cause but those partaking are able to tweet their favourite recipes on Twitter or share photos of their vegan dinner on Instagram.
The use of hashtags throughout the month also helped increase visibility of the cause. A good and catchy hashtag, such as #Veganuary #PlantBased or #VeganRecipes, help increase social media engagement with users.
Social media can be a huge part of growing your business and giving it the boost it needs. In your digital marketing campaign make sure to include social media as part of your plan. It can promote a new product, service, or even to raise awareness of a charity organisation your brand is involved with.
Smart Cow Marketing can help you put an effective social media campaign as part of your digital marketing strategy to get your business off the ground. Get in contact with use today at: simon@smart-cow.com or call us on: 020 3137 1826