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Pay Per Click (PPC) Services

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Boost Your Online Presence with Expert PPC Services

Maximise Your PPC Success

At Smart Cow Marketing, we specialise in creating effective PPC campaigns that help your business stand out in the competitive online landscape. Our tailored strategies ensure that your ads reach the right audience, driving traffic and conversions.

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Targeted Campaigns

Reach your ideal customers with precision-targeted PPC campaigns.

Budget Control

Manage your ad spending effectively with our expert guidance.

Performance Tracking

Monitor and optimise your campaigns for maximum ROI and improved click-through rate (CTR).

Expert Management

Benefit from our team’s extensive experience in PPC management.

Free PPC Review

If your PPC campaigns have not been performing as expected, it might be time for a review. We can look at all aspects of your existing campaigns and point out where there is room for improvement. Our free PPC review will provide you with tips on how to improve your campaign's performance.
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Custom PPC Campaigns

Our team of PPC experts designs custom campaigns tailored to your business goals. Whether you want to increase brand awareness, drive website traffic, or boost sales, we have the expertise to deliver results. We use advanced targeting techniques to ensure your ads reach the right audience at the right time.

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Google Ads Management

Maximise your visibility on Google with our comprehensive Google AdWords management services. We handle everything from keyword research, ad creation, bid management, and performance tracking. Our goal is to help you achieve the best possible return on your investment. We focus on optimising your ad rank and maximum bid to ensure your search ads perform at their best.

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Social Media PPC

Expand your reach with social media PPC campaigns. We create and manage ads on platforms like Facebook, Instagram, and LinkedIn, targeting users based on their interests, behaviours, and demographics. Our strategies are designed to engage your audience and drive meaningful interactions.

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Remarketing Campaigns

Stay top-of-mind with potential customers through remarketing. Our remarketing campaigns target users who have previously visited your website, encouraging them to return and complete a desired action. This approach helps increase conversion rates and maximise your advertising spend.

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Tips for PPC Campaigns

PPC Costs

PPC costs can vary depending on the competitiveness of your industry and the keywords you are targeting.

Importance of Landing Pages

Just because you'll pay for the advert does not mean the ad provider will show it. If the content on your landing page is not appropriate, then why would they? Google has built trust on providing the right results for the right searches, whether paid or not, so if your website has a high bounce rate, your ads will cost more than your competition.

Targeting Your Audience

One of the great things about digital marketing is that you can target your campaigns to specific segments. Opposed to a TV advert or on the side of a bus, you can ensure that your target audience sees your ads. Just think of all the information you may have shared online about your age, gender, interests, and location; all this and more can be used to market to specific people.

Keep It Simple Stupid (KISS)

Most PPC campaigns have quite a limited amount of words you can use, so be clear and to the point. Campaigns specific to the product and price are far more successful than general ads around the products. A PPC ad for 'TEFAL Ultraglide FV4043 Steam Iron at £39.99' will convert much better than 'Low price irons for sale'.

Marketing and Remarketing

Have you ever seen those ads that follow you around the internet? Something you searched for a few days ago comes up in a search on a completely different website a few days later. This is remarketing and a very useful tool. Sales rarely result from a smooth journey from 'A' to 'B'; usually, 'A' to 'M' to 'F' to 'Y' to 'H' to 'B' and remarketing helps you guide people along the journey.

Look at the Results

American merchant and 'pioneer of marketing' John Wanamaker once said: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Those days are long gone. With testing between ads, you can see which ones work and which don't.

A/B Testing

To find out which marketing works, you need to perform A/B testing. Sometimes the same advert has different results in different geographic areas, so keep testing and refining the ads until you get the best results.

Look at What You Want to Achieve

Are you just looking for brand awareness? Or for conversion or downloads of a new app? Whatever it is, ensure your campaign is designed with the end goal; this will affect how and where you place your adverts.

Test, Test and Test Again

If you've not got the message yet, keep testing. The power of PPC campaigns is that you get great feedback on the performance of a campaign. You only improve by acting on feedback whenever you learn a new skill. PPC marketing is just the same as learning a new skill. Perform the skill, review and adapt – the steps to a great online campaign.

Who We Are

Smart Cow Marketing is a leading digital marketing agency dedicated to helping businesses in Croydon and across London achieve their online marketing goals. Our mission is to provide exceptional PPC services that drive growth and success. We pride ourselves on our attention to detail, creativity, and commitment to delivering results.

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Why Choose Smart Cow Marketing for PPC?

  • Proven Results: Our PPC campaigns are designed to deliver measurable results, helping you achieve your business objectives.
  • Transparent Reporting: We provide detailed reports on campaign performance, so you always know how your ads are performing.
  • Ongoing Optimisation: We continuously monitor and optimise your campaigns to ensure they remain effective and efficient.
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Our Work

Please look at some of our recent PPC campaigns and see how we have helped businesses like yours succeed online. Our portfolio showcases a variety of industries and project sizes, demonstrating our versatility and expertise.

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Book a Meeting

Please schedule a consultation with our team to discuss your PPC needs. We offer flexible meeting times to accommodate your schedule.

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Portfolio

Take a look at some of our recent projects and see how we have helped businesses like yours succeed online.

Our portfolio showcases a variety of industries and project sizes, demonstrating our versatility and expertise

Norman and Wallace
Norman and Wallace
eCommerce
Whispers
Whispers
BarHospitality
The Jolly Farmers
The Jolly Farmers
BarHospitality
Garner’s Funeral Service
Garner’s Funeral Service
Funeral Industry
Facta
Facta
Marketing
Yewell
Yewell
Accountant
Impact Accountants
Impact Accountants
Accountant
CMES
CMES
Constructive
McKenzies Accountants
McKenzies Accountants
Accountant
Chemigraphic
Chemigraphic
Technology
MEB Car Mechanic
MEB Car Mechanic
Automotive
Americana
Americana
BarHospitalityRestaurant

Our Work Process

Planning

  • Consultation
  • Research
  • Strategy

Design

  • Content
  • Design
  • Prototype

Development

  • Develop
  • Review
  • Amend

Launch

  • Test
  • Launch
  • Support
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About Us

Smart Cow Marketing is a leading web design agency dedicated to helping small businesses in Croydon and across London achieve their digital marketing goals.

Our mission is to provide exceptional web design services that drive growth and success. We pride ourselves on our attention to detail, creativity, and commitment to delivering results.
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About us

Smart Cow is a digital marketing agency based in South London, helping businesses grow through strategic websites and data-driven campaigns.

We specialise in SEO, PPC, social media, email marketing, and more.

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Contact

Palmerston House
814 Brighton Road
Purley, CR8 2BR

Kemp House
152 – 160 City Road
London, EC1V 2NX

020 3137 1826

info@smart-cow.com