The recent turbulence surrounding TikTok in the United States serves as a stark reminder of the volatility inherent in relying solely on social media platforms for business operations. In January 2025, TikTok faced a ban in the U.S, which would leave the app inaccessible to its 170 million U.S. users. Although the ban was subsequently lifted, the incident highlights the precarious nature of building a business presence exclusively on third-party platforms.
Imagine investing significant time and resources into cultivating an audience on a social media platform, only to have that connection severed overnight due to circumstances beyond your control. This scenario highlights the critical importance of establishing a robust, independent online presence through a dedicated business website.
A website serves as the cornerstone of your digital identity, offering a stable and controlled environment where you can showcase your products or services, share important updates, and engage with your community. Unlike social media platforms, which are subject to policy changes, technical issues, or potential bans, your website remains under your direct control, ensuring uninterrupted access for your audience.
A well-designed website enhances your credibility and professionalism, providing a centralised hub for information that can be optimised for search engines, thereby increasing your visibility to potential customers. While social media is valuable for engagement and outreach, it should complement—not replace—your website. By adopting a “website-first” approach, you create a resilient foundation for your business, with social media acting as a supportive tool to drive traffic and foster community interaction.
In an unpredictable digital landscape, diversifying your online presence is not just advisable but essential. Prioritising your website ensures that, regardless of shifts in the social media ecosystem, your business remains accessible and authoritative, positioning it for sustained growth.
Get Help Building a Website That Works for You
If your business is still relying heavily on social media without a strong website, now is the time to make a change. At Smart Cow Marketing, we specialise in designing websites that are not only visually appealing but also optimised for search engines and user experience.
Whether you need a website refresh or a brand-new website, we can help you create a digital presence that supports long-term business growth. Contact us today for a free website review or explore our website pricing calculator to see how affordable it can be to build a website that puts your business in control.