Why video content is essential for customer engagement

In a highly competitive business environment, it is essential to keep customers engaged and interested in your brand. One effective way to achieve this goal is through video marketing.

Video content is increasingly becoming an important aspect of a marketing strategy for businesses of all sizes. According to statistics, traffic from online videos will be 82% of all online consumer traffic. Therefore, businesses that have not yet incorporated video content into their marketing strategy should consider doing so.

Video content is easier to consume than text-based content

Your clients and prospects convenience and satisfaction are top priorities. Video content allows you to get your message across effectively and they’re less likely to lose interest. With just one video, you can convey more information in a shorter amount of time, which is favourable for most viewers.

Video content is more memorable

According to statistics, viewers can retain up to 95% of a video’s message, compared to just 10% of a text-based message. Therefore, video content has higher recall rates among customers, which can positively impact sales and brand recognition.

Video content fosters trust and transparency

It is essential for businesses to establish trust and transparency with their customers. Video content allows businesses to add a human touch to their brand, which creates an emotional connection with customers. When customers feel that they can relate to a brand, they are more likely to make a purchase and continue engaging with the brand. Videos also make it easier for businesses to showcase their products, how they work, and how they can benefit customers.

Video content increases search engine optimisation ranking

Search engine optimisation (SEO) involves optimising a website’s content to appear high on search engine results pages (SERPs). When businesses incorporate video content into their website, they are more likely to appear at the top of SERPs.

Research indicates that websites with video content are 53 times more likely to appear on the first page of Google search results than websites without video content. This makes video an effective way to increase a website’s visibility and traffic.

Video content generates higher engagement rates

Video content can drive higher engagement rates among clients and prospects. Videos tend to instigate more shares, likes, and comments compared to text-based content helping businesses to boost social media presence and increase brand awareness.

Video marketing strategy

Incorporating video content into your marketing strategy can be an effective way to engage with customers and prospects as well as build brand loyalty. Video content is more memorable, easier to consume, creates transparency and trust, generates higher search engine optimisation ranking, and increases engagement rates among customers. By investing in video content, you can set your business apart from the competition, create a more personalised and engaging customer experience, and achieve your marketing goals.

Talk to us about incorporating video into your content marketing strategy.