As a small business owner, you know that the digital landscape is constantly evolving, and it can be challenging to keep up. However, one technology that you should not overlook is the current rapid rise in artificial intelligence.
At Smart Cow Marketing, we recognise the potential of AI to be able to help us create content that is engaging, structured and effective. So, I’d like to share with you our insights into the benefits of AI for small businesses and how you can utilise these tools to grow your company.
One way that Smart Cow Marketing utilises AI is as a writing assistant and its important to note that it is an assistant for copy writing and not a replacement. We are certified users of Jasper AI, and as such we leverage this technology to help us generate ideas, structure content and improve the overall engagement of content. By using the tool in this way, we can play on our strengths and utilise AI to produce excellent content.
It’s essential to understand that AI is not a solution in itself but rather a tool that can amplify human efforts. However, even the most effective technology can prove to be detrimental if misused. For example, copying Chat GPT content to your website may actually be harmful in both user experience and Search Engine Optimisation. This is why it’s essential to work with professionals who have the expertise and experience to utilise AI tools effectively.
At Smart Cow Marketing, we are firm believers in the power of AI. Even so, we urge business owners to exercise due diligence when integrating AI tools into their operations. A professional team can provide strategic guidance, assess your needs and leverage AI to help you achieve your objectives.
There is an old adage of garbage in, garbage out and without good direction from using and structuring the AI prompts correctly, you can end up inadvertently harming your business.
At Smart Cow, we are here to help you through the minefield of using new technology to help you grow your business, attract new customers, and increase your revenue.
If you want to know more about the dos and don’ts of AI then contact us today to learn more about how we can support you to achieve your growth objectives.