The digital landscape is constantly shifting. Business owners must ensure that websites and content are as discoverable as possible, especially on Google, which can provide both long-term and short-term traffic returns. And, while SEO is not new, it’s strategies are becoming even more ingrained within modern day marketing strategies.
When it comes to the trend marketers will invest the most money in for 2023, SEO ranks fourth behind social media as a customer service tool, short-form video and influencer marketing. In addition, 88% of marketers who already have an SEO strategy in place will increase or maintain investment in 2023, this is a slight increase from the previous year at 84%. So, let’s take a closer look into why investing in SEO strategies right now is essential for business success!
The need for quality content
As the interest and need for SEO strategies grow, so do all search optimisation opportunities. As Google algorithms have evolved, Search Engine Optimisation (SEO) has become about much more than churning out basic posts that answer customer questions with a few keywords sprinkled throughout. Nowadays, SEO requires a focus on creating high quality content that users want to read and share; this ensures your website remains visible on search engine results pages (SERPs). Quality content also helps build trust with customers because it shows you’re an authoritative source of information. This makes them more likely to purchase your products or book your services.
Technical optimisation
Technical optimisation refers to improving the speed/efficiency of your website so that it loads faster – this also helps improve user experience on your site which contributes positively towards SEO rankings overall since users tend to leave a site if it takes too long to load or isn’t optimised properly across devices/browsers/platforms). Technical optimisation activity includes compressing images; cleaning up HTML; using caching plugins; etc., all of which contribute towards improved user experience on a website leading to higher engagement levels from visitors which ultimately boosts organic search rankings as well!
The impact of local search optimisation
Localised search optimisation involves targeting potential customers based on their geographic location by using local keywords and phrases related to your business’s industry and area of expertise. This type of optimisation has grown significantly over the last five years due to its impact on consumer buying decisions; when someone searches for a specific product or service near them, they’ll be more likely to make a purchase if they find a brand they recognise or trust quickly through local search results. Investing in local search optimisation can help bring new customers through your doors by extending your reach into local markets you may not have been able to target previously.
Mobile friendly content
Make sure that all content on your website is optimised for mobile devices; Google prioritises mobile friendly sites when ranking SERPs so make sure your website isn’t left behind! Your web designer can help you with this if you think your site needs updating.
Get help from an SEO agency for your Croydon business
Investing in an effective SEO campaign strategy now could mean huge returns down the line. Utilising quality content creation techniques combined with local search tactics helps ensure that your website remains visible among SERPs while also helping build trust with potential customers who may be looking specifically for products or services near them.
Overall, investing in an effective SEO strategy now can bring big rewards later down the line – don’t wait until it’s too late!
As a digital marketing agency, we can support with improving your online presence from reviewing your website design through to creating a holistic online marketing campaign to increase lead generation with pay per click (PPC), social media and video to name just a few tactics.