For many years now we’ve talked about video being one of the most powerful tools for any business. It helps you engage your customers, capture attention, and get your message across quickly and effectively. But with the constantly evolving digital landscape, it’s important to stay on top of the latest video marketing trends so that you can ensure your content is engaging and effective. Here are some of the trends that you should be watching to help market your business.
Shorter Videos
Shorter videos are performing better than longer ones. Recent studies show that viewers are more likely to watch videos that are under two minutes in length – and, even better, they’re more likely to share them, too. In fact, some of the most successful videos on social media platforms such as Instagram Reels and TikTok tend to be short and sweet – usually between 15 and 30 seconds in length.
So, if you want your video content to be seen, shared, and remembered by viewers, consider keeping it short and sweet.
Vertical Videos
Vertical videos have become increasingly popular in recent years as people continue to shift their viewing habits from desktop computers to mobile devices. In addition, we’ve seen how social media channels such as Instagram and Facebook have shifted focus to Reels with ‘Reels you may be interested in’ featuring heavily within a feed and especially now as videos posted to Stories are automatically shared as a Reel.
If you want your videos to reach as many people as possible, consider creating vertical versions of your content – as well as shorter videos!
Live Streaming Videos
Live streaming has become an incredibly popular way for businesses to reach their audiences quickly and easily. Live streaming allows businesses to create real-time conversations with their customers while providing valuable content at the same time – a win-win situation! Live streaming videos also allow businesses to engage with their customers in a more personal way than ever before – something that can help build trust and loyalty among consumers.
Quality Content
While short-form videos have some advantages over longer pieces of content, remember that quality still matters more than anything else. Make sure that whatever video content you create is informative and engaging so that it resonates with viewers and encourages them to take action. Whether that means subscribing to your channel or buying one of your products.
The ongoing prevalence of video in marketing
The world of video marketing is always changing – but luckily there are some trends that stand out as must-watch topics for any business looking to get ahead of the competition when it comes to creating engaging video content. Shortening your videos, creating vertical versions for mobile users and social media, and taking advantage of live streaming technology are all great ways for businesses to make sure that their video content stands out from the crowd. Keep these tips in mind when creating your next piece of video content!