With job ads on the rise for some sectors by over 19% (according to Recruitment & Employment Confederation), how can a business owner boost the reach to cut through the noise and reach prospective applicants?
Conducting a Pay Per Click (PPC) campaign can help businesses create a truly targeted advert to promote the job role and convert to enquiries.
Pay Per Click (PPC) is online advertising which offers a very targeted way to reach your audience. It does what is says on the tin really. Advertisers pay when someone clicks on an advert that they have running.
The most common form of PPC service that advertisers use is paid search such as Google Adwords. This means that the ads will appear in relation to a relevant search typed into a search engine to find products or services.
So, if someone is looking for a job in a certain role and location, they will type that into Google and this is where the ads that are relevant will appear at the top of search.
While Google AdWords is the most popular, you can of course also run PPC campaigns on other search engines.
Be targeted
When you create your ad think of targeted keywords that you want to be found for in search and add these to your ads. Utilise the ‘ad strength’ guide when you create your ads to make sure that headlines and descriptions are well rated.
Create responsive search ads as well as text ads. This enables Google technology to create the best combination of title and text into the ad based on which is performing well.
Add specific locations to your ads so that it targets people looking for jobs in that area.
Unlike a traditional advertising campaign, you can continually change online ads to reflect analysis. For instance, with Google Ads you can review regular recommendations for tailoring your ads even further. This means you can add or remove keywords or negative keywords. You can change the content of ads or snippets to help optimise performance. Insight also includes number of impressions, click through rate, conversions and cost per acquisition to measure return on investment.
Google AdWords certified
Each year at Smart Cow Marketing we ensure that we are Google AdWords certified. We are now a Google Certified Partner and the only Google AdWords Partner in Croydon.
While gaining the AdWords certification qualification year on year highlights our in-depth knowledge and expertise on the fundamentals of setting up and managing successful AdWords campaigns, being a Partner shows that Google trusts us even more with the support we offer clients.
PPC agency Croydon
Whether you’re looking to recruit at your company or want to promote your services and products to your target audience, a Pay Per Click ads agency (PPC) can help your firm be found and to stand out in local search results.
With many digital marketing tactics whether social media, new website design, search engine optimisation (SEO) or PPC management, we can help guide your online marketing.
We can provide a tailored digital marketing strategy for your business needs. Book a free consultation.