Incorporating a tailored Search Engine Optimisation (SEO) campaign into your digital marketing strategy will help your business be seen online.
SEO is a number of processes that help your website be found via search engines. This is when you appear in the Search Engine Results pages and your aim is to be in the first page.
Most online searches start with a few words relevant to what your prospect is looking for.
As part of your SEO strategy, have a think about who books your services and buys your products. If you don’t already know who your target audience is then you need to create a persona. This is a fictitious character based around the requirements of your target audience.
Once you understand the challenges and needs of your target audience then conduct an audit of your website with your persona in mind. You’ll soon see whether you need to change any content or add specific calls to action, a new contact form or a few new images that will appeal to your audience.
You don’t necessarily need a brand refresh it’s all about the initial details for landing pages such as your homepage or pages that are linked to your Pay Per Click (PPC) campaign.
However, if you think a new web design could be in order then drop us a line to discuss as we can also provide a website audit for you.
Web design Croydon
We can analyse your website’s performance and develop a plan to boost your website’s potential with a tailored SEO campaign. We can also mix and match with other digital marketing such as social media, PPC, and email marketing.
We are a marketing agency based in Croydon, South London and work with small businesses, as well as those in accountancy and the construction sector.
Send us an email at Saymoo@smart-cow.com or give us a call on 020 3137 1826.