By now we’re sure that you’ve encountered video content and whether you’ve embraced it fully for your business or not, now is the time to really think about using it as part of your content marketing to help optimise your website further.
We’d recommend having accounts on channels such as Vidyard, Vimeo and YouTube. This all helps with your rankings in search.
Think about the name of your video file and its title when you upload to the video channels as it should contain keywords.
On YouTube you can add an SRT file to enable you to add subtitles and closed captions rather than burn them onto the video file. This can help with long term Search Engine Optimisation or SEO within the YouTube channel.
Creating video content
Create relevant content for your brand.
Whilst you can create corporate videos working with companies that can create scripts, take footage and edit interviews, you can also make videos efficiently, simply and at no extra cost all on your mobile phone. You can take great product shots and footage at events to showcase your business.
If you are shooting the video yourself it is useful to write a script so that you incorporate your keywords which are important for SEO. Memorise it as best you can and then speak naturally to the camera offering your clients and prospects tips and advice.
You don’t need to reinvent the wheel either. Repurpose content from your blogs and make short and snappy videos to bring your blog web page and social media posts to life.
Our blog on using video for business has top tips on setting up videos and what to consider along with some useful dos and don’ts.
You don’t need to have a video of yourself but for small businesses adding a face to your brand is a great way for making marketing more personal and letting customers know that there’s a person dealing with orders and enquiries.
SEO company Croydon
As a digital marketing agency in Croydon, we’re well placed to offer local businesses digital marketing services and online marketing advice on relevant Local SEO Services and content marketing to help increase presence in search engine results pages (SERPs).
Get in touch to chat about your business goals and how a tailored SEO campaign can help your marketing strategy.
We can walk through ideas for video and the potential of using it for your business.