Seventy per cent of marketers say interactive content is more effective than static content in engaging visitors or prospective clients. This blog is about how to take your social media content to the next level and the ways to create engaging content for quality lead generation.
Question boxes
Instagram allows you to pose question boxes on the story function. The default text is ‘Ask me a Question’, which allows your audience to engage with you. But you can edit this question to what is relevant for your business. For example, an accountant may pose a question: “Ask me about business growth.” Your followers can respond with their queries, and you can answer them in subsequent stories which builds on engagement.
Livestreams
Livestreams are a great place to interact in real time with your followers. It gives you the opportunity to start building a genuine connection with your audience. Livestreams can be used to make an announcement, talk about related news, or promote your businesses services and products.
Preparation is key when livestreaming as there are no chances for retakes. Brainstorm a theme and structure but avoid being too scripted. Also think about the potential questions which may be asked and the answers you can give. Promote your livestream in the days leading up to your chosen time. Post about it on different social media platforms or email marketing to encourage more viewers.
Competitions and discounts
Discounts and competitions are great way to engage your audience. As part of a competition, you can make a requirement a person has to share the post to their stories, tag a friend in comments and follow your account. This creates an engaging promotion helping to highlight your business to a wider audience but asking to tag a friend.
Polls
Many social media platforms offer the chance to make your own polls. As well as being interactive, polls are useful tools in finding out more about who is following you and interested in your business.
Providing an option to add comments can encourage further engagement. You can then use your poll results to interact further with your audience and tag in people who added any comments. The feedback you have from the poll can be used to create future content your target audience may find interesting.
Share interesting content
Share content which is relevant to your target audience. Avoid salesy content. You want to keep it to hints and tips that will help your prospects in their daily lives as well as interesting articles about news or facts in your industry. This may lead to interesting discussions in the comments section.
Social media agency in Croydon
Smart Cow Marketing is a social media agency based in South London. We provide effective marketing campaigns for ambitious small businesses. If you need a hand in navigating the world of social media and how this fits in with a holistic digital marketing strategy do not hesitate to get in touch today! Drop us an email at Saymoo@smart-cow.com or give us a call on 020 3137 1826.