Your website should be the focus of your digital marketing strategy. It is where links from your social media channels, email campaigns, and Pay per Click (PPC) advertising should lead to. Therefore, it is critical that your web design is easy to navigate, engaging, informative and attractive. Here, Smart Cow Marketing offers some tips for your website.
1. Relevant content
Be creative in what you have to say yet keep it simple. Work out the main message on each page and focus on the best way to get this across to your target audience. Keep it clear, concise, and interesting.
2. Keep in mind your target audience
You should design your website with a target audience in mind. Are you building a business for young professionals? Or experts in a specific industry? We recommend creating an online persona, an example of your stereotypical customer. This will help you create content for your website so that you have the right tone of voice for your audience and keywords that will help with search engine optimisation (SEO).
3. Ease of use and navigation
Before making your website public make sure it is easy to navigate and works across different devices. Perhaps get friends and colleagues to test it out and get their feedback. It’s also a great exercise to do if you’ve had a website for a number of years. You might be familiar with it, but overtime perhaps things aren’t as slick as they once were. So always keep an eye on webpage navigation and get those bold call-to-action buttons in a prominent place.
4. Use images
Images help tell a story across your website, it is often the first thing the visitor will notice. Images and the overall visual design can be the difference between someone reading your webpage or your visitor quickly moving away from your website. Images can also help to boost SEO so make sure things like your alt descriptions are completed on the backend.
5. Website backup
The most important thing is to keep a backup. Hackers and robots scour the internet for websites with weaknesses.
Web design Croydon
At Smart Cow Marketing we offer a free website review. We can analyse your website’s performance and develop a plan to boost your website’s potential. We also focus on other aspect of digital marketing such as social media, SEO, PPC, and email marketing.
We are a marketing agency based in South London and work with small businesses, as well as those in accountancy and the construction sector. Drop us an email at Saymoo@smart-cow.com or give us a call on 020 3137 1826.