When it comes to social media marketing it may feel like you’ve already heard all the top tips you need to hear; be consistent, target specific audiences, use hashtags, stick to relevant platforms. While these are all important factors to consider, and we have plenty of digital marketing resources to help (see below), it is equally important to make your social media marketing strategies original.
Here are some smart quick tips to take on board for your social channels:
1. Engage
Using social media for your business is not as simple as shouting out what your business has to offer. Make sure you post and engage with others on the platforms whether it is other businesses or clients.
2. Get link building
We would recommend creating a content marketing plan with key dates plotted out such as national days of interest related to your businesses products or services. This provides a hook and a way to create timely news for blog posts based on this plan. This ensures regular content on your website which saves you time thinking about what to write.
When you share content in a social post add a link back to your website.
Let’s not forget that using social for your business also helps with search engine optimisation (SEO) as it provides a quality link back to your website.
3. Groups
Join community groups, industry specific groups and relevant associations to meet like-minded people. This allows you to network with other businesses or to target a specific audience.
4. What is trending?
Keep up to date with current affairs relevant to your sector and audience. Creating social posts around what is trending in the news or the platform you are using makes your content relatable to the viewer. It helps to position you as a thought leader in your field.
5. Incorporate videos
Videos are booming right now. On Facebook, video content has jumped to 258% since 2016, and Tweets with a video attracting 10 x more engagement than those without.
Videos can be created simply on smartphones, however here’s our tips for being on camera if you are creating videos yourself and more about using video for business.
Social media agency Croydon
If you need support with setting up your social media platforms, understanding your target audience or conducting paid for campaigns such as Facebook ads, get in touch with Smart Cow. As a social media marketing company, we work with small businesses in Croydon and across London on digital marketing campaigns that can help drive traffic to their website.