Your website should be the main focus of all your digital marketing strategies. Everything you do online should lead back to your website and to the services or products you offer.
This not only improves your ranking in search engine results pages, it also supports your lead generation strategy. This is vital to consider when looking to grow your business and in gaining high quality leads.
What works for your business may be different to another, but we have rounded together a few tips to help your lead generation campaign.
Website landing pages
Firstly, a word about your website design. Whilst wanting to encourage website visitors, the aim is to keep them on your website as long as possible. So, make sure that your landing page is relevant to the links that people will be clicking on. So whether you distribute email marketing or social media posts, your landing page needs to be relevant to the offer that has interested the website visitor in the first place which is an effective way of capturing leads.
A good landing page will include a clear headline and brief description of the offer (see our blog on creating compelling offers for more on this topic). You should have a relevant image and perhaps a bullet point summary.
What’s vital though is the inclusion of a form for your website visitor to complete. This will capture the information to convert your web visitors into leads.
Your content on the landing page should be consistent to the details of the call-to-action that people clicked on in the first place. Ideally your headlines should be the same.
Get your social on!
Utilise social media as much as you can but also be cautious as not all channels may be relevant to your business and target audience.
Create snappy engaging content with links back to your website. This helps with search engine optimisation (SEO) as the link is from a reputable source, as well as generating leads.
You don’t need to reinvent the wheel. Just utilise snippets of content from your latest blog for a social media post with URL links to ‘Find out More’.
Gather quality data
Just because a website visitor does not choose your services or buy your products straight away, does not meant they never will. The fact they are on your website in the first place means thy are interested and so are a warm lead for future offers or insightful information.
So, set up a pop-up box on your website to ‘sign-up’ to the latest news. This means you can obtain their email address and be able to send future email marketing news and offers.
Keep testing
Keep tabs of what works and what does not. There is no point putting time and effort into something which does not reap rewards.
Check out more of our resources below which cover social media, email campaigns, and lead generation in more detail!
Digital Marketing Croydon
As a digital marketing agency, we specialise in helping Croydon business owners with a range of solutions to help improve online presence and generate leads.
Whether it’s website development, SEO services including content marketing, organic social media management, Pay Per Click (PPC) advertising, such as Google ads or email marketing, talk to us about your business needs and we’ll create a focussed online marketing campaign for you.