So, you have a great website with easy accessibility, engaging content, and aesthetically speaking is pleasing on the eye. That is amazing, but it all means nothing if your website cannot be found.
But worry not, this is where Search Engine Optimisation (SEO) can help. With 2 billion other websites out there, we have combined some frequently asked questions to help you and your website navigate SEO.
What is SEO?
SEO is the process of increasing traffic to your website through improving its ranking on search engine results pages (SERPs).
How does SEO work?
People will rarely type in the name of a specific website, instead they search for keywords associated with what they are after.
For example, perhaps someone is after an accountancy based in Croydon, they might type ‘accountancy Croydon’, perhaps they are more specific and are after a tax accountant they might search ‘tax accountant in Croydon’.
If your website contains these keywords throughout its content and will help improve your position in the search engine results pages.
So, SEO is as easy a putting a few keywords on some pages?
Not quite. Keywords are important but SEO looks at a variety of factors:
- Priority is given to original and consistent content
- Relevant content for target audience
- The quality of links; links both to other relevant pages on your website, or links to external websites
- The use of images for optimisation
What will work for my business?
All businesses are different, they all have different target audiences, niches and specialities. Strategies which work for one business may not work for another.
SEO is a long-term strategy. At Smart Cow Marketing we provide a free consultation to review your website and suggest what digital marketing strategies will work for you.