What is Clubhouse?

Clubhouse is looking at being the next social networking app to take the world by storm. It is a new and innovative networking app which is based on audio chat. People can join or start ‘rooms’ where the speakers are involved in conversations and discussions around whatever topic they wish.

This exclusive, invite only radio / podcast / conference call has some big names already registered. From tech and business giants Elon Musk and Mark Zuckerberg to award-winning rappers Drake and Kanye West and empowering female entrepreneurs including Oprah Winfrey. It sounds like something everyone will want to be a part of.

Having grown from 600,000 to 10 million users very quickly, Clubhouse’s aim for 2021 is to ‘welcome more voices’ and to open it up to the world.

So, in planning for this we will give you a quick rundown on what exactly Clubhouse is and how it could benefit your business.

How Clubhouse works

Currently the Clubhouse app is by invite only and currently only available on the iPhone app store, although an android version will be coming soon.

Like any social media platform, you will have a profile consisting of a picture, bio, followers and those you are following. Your Bio is the first chance you get to promote yourself and your business and you can add links to your other social media profiles too.

On joining the app you are asked to choose your interests such as tech, business, marketing, accounting etc.  With this information the app will recommend individuals and conversation rooms to follow and join.

Conversations rooms are digital conference rooms. They consist of two or more speakers discussing their topic of choice.

As a listener you will not be able to join the conversation, although there may be an opportunity to asks questions at certain points, however you are able to click through to the profiles of speakers and listeners to learn about their background.

What it could do for you and your business

There are a whole host of benefits and opportunities this app could provide for you.

Clubhouse is all about collaboration, sharing ideas, and providing insight into endless amounts of topics.

As a listener you will be able to learn from market leaders and likely accumulate lessons and advice you can apply to develop and grow your business. At some points in the conversations, you may get the chance to ask questions yourself.

Furthermore, while listening you can browse through the profiles of other listeners who are interested in the discussion and create new connections with them, whether as potential clients or collaborators.

As a speaker you will be driving many interesting and insightful conversations. Being an active contributor to these discussions you can network and showcase your company to the listeners.

Build connections

After a year of isolation this might be the app to build connections and further your outreach and make up for those precious lost networking events.

In the meantime, Smart Cow has many tips and techniques to grow your business and increase your social outreach. We have a host of resources dedicated to creating effective social media campaigns; making the most social media channels and providing professional digital marketing action plans.

If you are looking to grow your business in Croydon and the surrounding areas get in touch with Smart Cow Marketing today for expert advice on digital marketing and web design.

Contact us via Saymoo@smart-cow.com or give us a call on 020 3137 1826.