LinkedIn is the social media platform for business networking. It’s not about posting filtered images of lovely cups of coffee (unless that’s your business of course), it’s about networking with people to support and grow business. But how can you find the right prospects in a more efficient manner and in a way that’s not intrusive?
This is where using the Sales Navigator tool by LinkedIn can help.
What is LinkedIn?
Firstly, here’s a quick recap about what LinkedIn is. Think of LinkedIn like attending a local monthly business breakfast group, you go there to network find business opportunities and help connect suppliers. The difference is that LinkedIn is a social media platform. But the principle is the same, you engage, network, support, share updates and insight.
Whilst you would have your own individual profile, you can also set up a company page for your company. You can post updates and add links back to your blog post on your website. These provide quality links which in turn helps your Search Engine Optimisation (SEO) strategy and being found in Search Engine Results Pages (SERPs).
Over time you will build your network with followers through ongoing engagement with topical social media posts and the type of content relevant to your audience.
Lead generation campaign
There’s so many social media analytics to draw on from your LinkedIn company page including, seeing who has just followed you, the companies to track as well as engagement rates on posts so you can get a feel for what your audience likes to hear about most.
However, you can also ramp up your lead generation strategy with the adoption of LinkedIn Sales Navigator. The professional features mean that you can get more targeted and reach a wider audience from LinkedIn’s network.
Key benefits include being able to see who has viewed your profile allowing you to engage with them as a warm lead.
You can add tags to your prospects enabling you to filter and then synch back to your CRM (Customer Relationship Management).
You can view job changes in real time, alerting you to new business opportunities.
The benefit of networking is connections and once you are aware of a mutual link then this makes it easier to engage with a prospect. The TeamLink connection filter allows you to reach prospects that match your search criteria and have a mutual connection. It taps into the networks of people in your company.
There are three levels of Sales Navigator package to explore from Professional for individuals, through to Team and Enterprise. Find out about LinkedIn Sales Navigator here.
Social media marketing agency
Your social media marketing strategy should form part of your overall inbound marketing. Don’t look at social media in silo. Make sure your approach to reach your target audience is holistic and also right for your business. If you’re not already on LinkedIn but feel you should be, then get in touch. As one of Croydon’s top social media marketing companies we can discuss your social media marketing plan, the social media channels for your business and a tailored approach.
There’s no one size fits all which is why we provide a mix and match digital marketing solution for our clients so we can offer a proactive approach utilising different elements of digital marketing to suit requirements.