This blog covers some of the steps to consider to help you achieve growth with your inbound marketing strategy. Right now, businesses are vying for attention online as we’ve all shifted focus to conducting business remotely. Our networking events and exhibitions have gone for now, and everyone is searching online for services and products.
With 89% of B2B buyers and 81% of consumer shoppers starting their online search for products or services by turning to Google, how do you get your business in the mix? How can you generate web traffic via search engines and get good qualified leads who are interested in your products and services visiting your website?
Here’s a few tips on achieving growth with an inbound marketing strategy that attracts leads that are right for your business.
Who are your customers?
If you don’t already know who your core customers are, then you need to. This will ensure that any inbound marketing is targeting the right people, with the right messages and when they want to hear from you. This means that your budget is more efficient and provides a better return on investment.
Be consistent
Now you understand your target audience and their needs and challenges then you need to tailor content for them. You need to make your messages consistent across all marketing platforms. Creating a core message document with a tone of voice specific to your business helps. As well as creating an online buyer persona of the person you would like as your customer.
Being consistent helps build trust for your brand.
Content marketing
Now you need to attract customers. Part of your lead generation strategy is to get people to your door and that means to your website. Therefore, great content is what you need including keywords that will help with website optimisation and your website rising in search rankings.
We recommend you have a blog page for your website which allows you to update relevant and unique content regularly to your website. Include your researched keywords in a blog post not only for SEO but to continue that consistency of messaging.
This is all part of lead nurturing. You want to engage with your prospects and maintain your existing customers. So become that thought leader with interesting content offering advice that solves their problems. Know any industry legislation that will impact their business and provide informative templates and eBooks that can help grow their business.
Be professional yet approachable
Having a relevant social media account can help with this, especially of you are an accounting firm. However more often than not accountants are inclined to the think that social media is not the right channel for them. However, it’s worth remembering that social media is not all about Tik Tok and photographing food. Your audience is somewhere on social media.
It’s about thinking of the right social platform relevant for the people you want to reach. For example, LinkedIn is perfect for networking and ideal for reaching out to SMEs in a professional manner. However, don’t dismiss the virtues of Facebook. If you think of Facebook as another search engine. If for example your accounting firm has a company page on this channel then this helps reassure people about your firm.
Inbound marketing agency in Surrey
If you’re looking for qualified leads become a lead generation magnet with the help of Smart Cow. Take a closer look at our marketing services or book a consultation and we can discuss digital marketing strategy that is best to achieve your business goals.
We specialise in digital marketing for accountants as well as providing digital marketing services and web design for local businesses within Croydon. If you’re looking to grow your business, get in touch.
Find out more about lead generation strategies for your business in our blog.