Lead generation is the process of attracting and converting prospects into a person that has indicated interest in your company’s product or service. Lead generators include things like job applications, blog posts, coupons, live events, and online content.
To understand a little more about lead generation we’ve outlined the key steps to follow to generate leads for your business.
- To start with a visitor needs to discover your business. This can be through one of your marketing channels, such as your website, blog, or social media accounts.
- That visitor then clicks on your call-to-action (CTA). This could be an image, a button, or message that encourages website visitors to take some sort of action.
- The CTA takes your visitor to a dedicated landing page, which is a web page that is designed to capture lead information in exchange for an offer.
- You want your offer to be something of value on the landing page, like an ebook, a course, or a template. The offer must have enough perceived value to a visitor to merit them providing their personal information in exchange for access to it.
- The form for a visitor to complete on your landing page consists of a series of fields that collect information in exchange for the offer. Forms are typically hosted on landing pages, although they can technically be embedded anywhere on your website. Once a visitor fills this out, you have a new qualified lead!
Put these elements together and you can see the start of a great lead generation process for your inbound online marketing campaign.
You can use your various digital channels to drive traffic to your landing page to start generating leads.
Lead generation channels and tactics can include email marketing, social media marketing, Pay Per Click (PPC) campaigns and blog posts which can all lead to a landing page with an offer.
Inbound marketing London
As an inbound marketing agency specialism in marketing for accountants, we would look at your business, understand your objectives to then tailor an inbound marketing campaign encompassing tactics that will help you achieve your goals.
If you’re looking to grow your business, talk us through your current position, where you would like to be, your target audience and objectives and we can work on a digital marketing strategy proposal for you.