The user experience (UX) plays a fundamental role in the success for any business’s online digital marketing strategy. The reason being is that if your UX is not up to scratch then you can easily lose a prospect who has just clicked on your website having found you in search.
With your website at the centre of your digital world, the user experience is vital to the business growth strategy of the firm. You need to keep your prospects on your website as long as possible to increase the chance of a sale or further engagement with you.
Make updates to your website
It’s worth always checking back on your website for a little refresh and update where necessary. Let’s face it when your website was designed and built you may have expanded the services you offer and be looking to add more interactive elements than you had previously. Therefore, taking a step back and looking with a fresh eye will help you see where gaps need to be plugged.
47% of website visitors view the products/services pages before any other sections of a website. With this in mind, take a look at one of your core product or services web pages and really question whether it does what it says on the tin.
- Are you giving visitors to your web page enough information?
- Are you giving top tips that they can take away that will help them grow their business?
- Have you added internal links to aid navigation on your website further?
- Have you included clear call to actions?
These are just some of the key questions to ask yourself to help update your website. But don’t forget the design – how does the website look? Is it time to update your images or add more? Be ruthless, as that’s what your potential customers will be doing! They could be telling their colleagues and friends about the website experience is.
Digital marketing plan
With competition rife, being critical about your website will help you in the long run. Add a website review to your core digital marketing plan to ensure that you regularly set time in the calendar to take a look over your site and make any necessary changes to content or design.
You’ll find this is good for SEO (Search Engine Optimisation) purposes too as regular updates with fresh content and relevant keywords are noted by search engines.
Website landing pages
With many customers now looking to conduct paid advertising such as with Google Adwords, the UX is also an intrinsic part of the success of a PPC campaign. Having a great landing page relevant to the ad makes for a much smoother customer journey. A lead wants just one click to find out exactly what they want.
Over half (51%) of people believe thorough contact information is the most important item missing from many company websites. So, don’t let this be missing when your lead clicks your ad!
Web design Croydon
We’re web developers in Croydon working with clients across Croydon and South London. We can provide a Free Website Review. The knowledge gained from this can guide on any website updates that may be required to help improve your online presence and turn enquiries into customers.
Whether you want a new website designed and developed or just need a refresh, we can guide on the best strategy for optimisation. We can create WordPress web design and content managed system so that you can be in control of your site once it is complete.