In a recent interview with the BBC the co-founder of LinkedIn gives insight into the secret to success for start-ups – “focus on one thing”.
Allen Blue said: “Focus your team. Your team can be tremendously creative and innovative, but only if you define the problem they’re trying to solve as narrowly as possible.”
This is invaluable advice for companies wanting to grow their business. It’s important to harness the expertise of the whole team when brainstorming. By constantly looking at ways to solve a problem you will bank other ideas that will help your firm in the long run. So, be open to suggestions but all the time remember that keeping focus on what you are trying to achieve will help you reach a solution faster and improve efficiency.
Solving problems is also about growing your network, which is what LinkedIn is all about and why it came about. This business social media platform is a great way to debate, share and solve solutions. Whether that’s to engage with people you meet at networking events or through the myriad of groups available on LinkedIn. Or perhaps you want to use it to share your tips and advice as part of your marketing strategy to improve your SEO, LinkedIn increases your network and therefore your expertise as you have a knowledge base at your fingertips.
Social media for your business
If you haven’t already explored LinkedIn for your business, perhaps now is the time.
There’s over 700 million LinkedIn members so it’s a significant social platform to tap into and a great way to continue conversation with a new business lead by asking if you can connect on LinkedIn.
But when you are on this social platform and you’re completing your profile or sharing posts, just remember Allen’s advice to focus on one thing. This is a great reminder to target your marketing communication to your audience for successful brand awareness of your products and services.
Watch the full interview with Allen Blue on the BBC.
Digital marketing mix
We’re a digital marketing agency based in London and Croydon. If you need support for your online marketing plan, encompassing your social media strategy, then book a free consultation with us.
The aim is for your business to become a lead generation magnet which is why we recommend a mix and match approach to digital marketing. Following a review of your current marketing activity we’ll look at ways to improve SEO to help you rise in search engine rankings, work on your content marketing for your website and social media as well as implement any paid search as and when deemed necessary.