With constant change being the norm right now, businesses have a lot on their plate. Simply running your business from day to day, managing finances and keeping up to speed with government schemes to help out will certainly be taken up your time. That’s where marketing sometimes slips down the agenda, but it is a key activity to keep up so that you maintain your presence in the marketplace.
It’s worth remembering that social media is a way for you to reach your audience and build brand awareness. We know that time is of the essence and that you don’t want it impacting on your day. So, we’ve gathered together some top tips on what to do to refresh your social media profile and then some tips for 5-minute daily tasks to keep your presence out there.
Your profile
It may seem obvious but is your social media profile up to date and have you completed all sections available to you? Always makes sure you have your website address, email, telephone number visible. On many social channels such as Facebook you can add in your opening times.
Perhaps it’s also time to refresh the company bio. If you wrote it a while ago, does it still reflect the company you are today? Keep it simple and get across what you do.
Are you on the right social media platforms?
If you’re revisiting social media for the first time in a while, then now is a good time to review whether you are on the right channels. You may already be on Facebook and Instagram but what about a LinkedIn company profile? Including this activity in your social media strategy will help you concentrate your efforts moving forward.
Conduct a little research with your customers to find out what channels are most popular and research which social media channels your competitors use.
Content marketing
With social media you are talking directly to your target audience so make sure that what you post is relevant to them. Ultimately, it’s about posting your own content. If you write blog posts for your website, then use this content in bite size chunks across a number of social posts. Re-purposing your content is a great time saver. But again, if you don’t have time right now then here’s some tips on some ways to start posting and encouraging engagement with your audience:
- Re-sharing (retweet) articles of interest or social posts. Add a comment to it to place your own thoughts on the topic so you can be seen as a thought leader.
- Is it a national or international day of interest relevant to your business and your audience? Adding the relevant hashtags will help extend reach.
- Talk about company milestones.
- Do you have any new products or services to talk about? And, remind people about what you do offer.
- Run a special offer.
- Tips, stats, insight – all great sources of information.
Weekday daily social media tasks
Whatever social platform or platforms your business is on you need to keep on sharing content on a regular basis to remind people about your business. Here’s our tips on daily activity to help keep your feed populated with interesting and varied types of content. It’s about letting your followers know you are thinking of them.
- A one-off action is to create lists of favourite news feeds that you know always share interesting articles for your audience. Once you’ve done this, then each day dip into the lists and see if there is anything to share.
- Check notifications, have you been mentioned, or any posts highlighted? This is another quick way to see if there is anything interesting to share. It’s also a time to make sure whether there is any comments you need to respond to.
- A daily social media post about your services/products.
- If you are involved in any virtual events or participating in the Eat Out To Help Out initiative then talk about it.
Marketing automation
For a small business, it can be difficult to manage with everything else you have to juggle. So, marketing automation tools such as Hubspot can help you manage when you send social media messages with its social media scheduling capability. It means you can spend a bulk of time scheduling a month of social posts in advance.
We’re a social media marketing agency and can help you formulate a social media campaign as part of your overall digital marketing strategy.