Look at your online business in the same way you would a shop. Traditionally, as much as a physical bricks and mortar location needs a good foundation a website too needs to be built on a solid foundation and structure.
If you don’t invest in the initial infrastructure of the website, even though the design may be top notch, potential customers searching for your services may have difficulty finding you.
Here’s four points to be aware of when embarking on a new website design for your business. While there’s lots more to consider about the design and functionality, these are your vital starting points to build that robust foundation so that your website structure is optimised.
1. Sitemaps
A sitemap is basically as you will have thought – a list of pages of your website. This is in addition to your main visible menu designed for the website. Clients often ask us ‘why a website needs this specific site map’. The reason being is that it gives both users and search engines an understanding of the layout of your site.
The site map makes it easy to return pages in search engines as it has a clear understanding of where to find your content on your website. This is the start of you creating a solid foundation to build your website.
2. Bot accessibility
Make sure that search engines can find the content within your website and that it is not hidden from view.
Your structured list – your site map – is also meant for web crawlers. This is an important visitor that you want to attract to your website!
Make it easy for the web crawlers (bots) to access and move around your website. You want to do all you can to get your website seen by the search engines.
Our blog on link building for improved website optimisation will also give you some tips on driving traffic to your website.
3. URL structure
The URL name and structure are important to the success of your website. By naming the page closest to what the page is about and what you want to be found for will give the search engines the best chance to find you. Naming pages correctly and structuring the site accordingly is key to your SEO (Search Engine Optimisation) strategy.
4. Quality content
Content is key for the success of your website. Knowing your target audience means you can tailor the content for them including keywords that you want to be found for in search engines. Keep it simple, easy to read and insightful. Be the thought leader in your field.
Take a look at our blog with SEO tips to improve search ranking. It includes an overview of keywords, link building and local SEO which all fall under your content marketing strategy for improving SEO.
Web design Croydon
We’re a Croydon web design agency, with years of experience, building bespoke websites for accountants and local businesses which are mobile friendly and designed to attract, engage and convert prospects.
Once we build a website clients can take advantage of our range of design services where we build a marketing campaign around your target audience. With a mix of digital marketing tactics such as pay per click advertising, social media marketing, email marketing, video or blogs, we build an ongoing content marketing strategy to attract good quality leads to your business.
If you’re looking for web design company to update your website or would like a brand new website developed, then get in touch with us for your free consultation.
If you’re unsure about the state of your website then why not take advantage of our FREE Website Review. This will highlight areas that may be impeding your website being successful in search engine rankings.
If you’re looking for a web design company in Croydon, we look forward to speaking with you soon.