TikTok is a Chinese video sharing app which has taken the social media world by storm. It has replaced the empty space left by Vine after it was shut down in 2017, and has similarities to other platforms such as Instagram and Twitter with its use of hashtags, ability to engage with viewers, and the variety of ways you can market your business.
41% of users are between 16 and 24 years old. So, if that includes your target audience, all the more reason to create a profile for your company. However, now because of social distancing, more people will be looking for new ways to connect with friends, family, or to learn something new.
TikTok brings the opportunity to bring your company more exposure and build your brand awareness. It also allows you to be more innovative in the ways you market your company. TikTok has over 800 million active users each month and beat Instagram, Facebook, Youtube, and Snapchat to be the most downloadable app, (Apple’s App Store), back in Q1 2019.
Ways to engage
It is still early days for advertising and marketing within TikTok which means there is room to try new strategies and techniques. According to the TikTok Ads page you can use hashtags to target specific audiences, there are also interactive polls to engage with your audience.
You can track your performance and maximise Return on Investment (ROI) to ensure you reach relevant audiences.
Like with any social media platform, spend some time navigating through the various pages, finding out what is trending, when the best time to post is. Ensure any accounts you follow are in some way relevant to your target audience and that of the social networking site. To help gain a following promote your TikTok account via other platforms.
Content marketing
This social media channel, like others will fall under your content marketing strategy. If it’s a new channel for you, practice making content; you can leave anything you don’t post in the draft section until you find the style which works for you and fits within your brand guidelines. When you do start sharing content through social media posts, be consistent and keep within your desired aesthetic.
Social media marketing
Learning how to manage your social media platforms is key to promoting your company and attracting new clients and engaging with prospects. It is also important to find out what techniques and social media channels are right for your business. When you create a social media marketing strategy for your business, it’s not a one size fits all approach. Not all channels are relevant for all businesses. A channel like Tik Tok is great for Business to Consumer.
For support on social media communication and other digital marketing services schedule a free consultation with Smart Cow Marketing. As a social media marketing agency, we can work with you to develop a tailored mix of digital marketing that is right for your business.