A Pay Per Click campaign is a great way to enhance your search engine optimisation (SEO) strategy and may result in you landing higher up in the search engine results page. It’s a great tactic to have in your digital marketing toolbox. While offering a way to measure Return on Investment (ROI), there’s a few more tips to consider to set up and manage a successful Pay Per Click (PPC) campaign, improve your search marketing and increase your ad rank
Review your website
Once you’ve decided the focus of your ad campaign, look at your website. What landing page will you send people to when they click on your ad? Does it have all the relevant information needed in answer to what is in your ad? If not, you may need to update content and even create a separate landing page.
Targeted messaging
A PPC campaign can be incredibly targeted allowing you to reach your relevant audience. This can be achieved through Google AdWords, Bing Ads right through to social media ads.
What’s different about PPC compared to other forms of advertising is that you can make sure that just your target audience see your ads. Just think of all the information you may have shared online about your age, gender, interests and location, all this and more can be used to market to certain people.
Be specific
Most PPC campaigns have a limited wordcount, so be clear and to the point. Campaigns that are very specific to the product or service are by far much more successful than general ads.
Analyse results
A PPC campaign gives you great insight to what works and what doesn’t so you can really hone the details of your campaign.
A Click Through Rate (CTR) will let you know the numbers of people clicking your ad. It gives really good insight into whether the ad is answering what the searcher is looking for.
Whilst the Conversion Rate is all about who has completed the action. Whether that’s to download a document, sign up for a free trial or book a consultation.
You can then understand the cost per conversion. Are you paying more to gain a new client than the amount they pay you?
You want to make your ads work for you so constantly reviewing and tailoring is necessary as well as using negative keywords which can help reduce wasted spend. This means your ad won’t appear in search for that negative keyword. We are able to categorise your ad campaigns and key words into various ad groups.
PPC Expert Croydon
We are specialist marketing agency, who work on PPC marketing in London, if you’re currently managing a PPC campaign and would like some help to make this successful or would like to discuss a new campaign in more detail then get in touch and let us help you navigate the digital marketing world.