An inbound marketing agency is focused on lead generation to attract quality clients from qualified leads interested in your products and services.
Ultimately you want this traffic to lead to sales. However, as you probably already know the sales journey is rarely a smooth one stop shop as there will be many touch points required to help build brand awareness and trust.
So, thinking about how you can add context to your marketing activity that’s relevant to your audience is key to success.
Creating your inbound strategy
The sales landscape today is all about supporting the buyers’ journey in making the right purchase. They don’t want their time wasted, as much as you.
We recommend that you take time to understand who you are selling to. Think of your target audience and create an imaginary persona of your ideal customer.
Then, hone your messaging in line with answering the challenges that your target audience is facing. Empathise with their requirements and personalise your content.
It’s all about appealing to your relevant prospects to reach those quality leads interested in your services.
Armed with this knowledge and research into your target audience, your tone of voice should be consistent.
Download The Beginner’s Guide to Inbound Marketing to help you create your marketing strategy.
What does inbound marketing include?
There’s a number of inbound marketing tactics that an agency will draw on to create a strategy to generate traffic for your business. Here’s an overview digital marketing tools what can be covered.
- Search Engine Optimised website
- Blogs
- Social Media Marketing
- Pay Per Click (PPC)
- Remarketing / Banner advertising
- Email Marketing
- Video
- CRM and marketing automation
Start your inbound marketing strategy
Your website is at the core of your business, it’s your shop window. So, a review of your current site and applying marketing methodology would be the first step to take.
Take us up on our FREE website review offer to give you insight into any possible updates you may need to make to help with Search Engine Optimisation.
Have you completed your Google My Business page? It’s free to do and is the ultimate directory to be on providing quality links back to your website.
Content marketing is also key as you need to be positioned as a thought leader in your field. So, think of adding a blog to your website or more up to date posts as this provides great new content for a website. This is another tactic to help search engines find you.
As a digital marketing agency we would look at your business, understand your objectives to then tailor an inbound marketing campaign for your firm encompassing the tactics that are right for your goals.
Why not contact us for a FREE consultation? Talk us through your current position, where you would like to be, your target audience and objectives and we can work on a proposal for you.