When businesses come to us to embark on an inbound marketing strategy, it’s usually about getting a business seen and getting leads. By optimising your website, you’re improving visibility of your services to your target audience which means a better rate of enquiries.
Website optimisation involves looking at how your website is built. This means the keywords within content as well as understanding your target audience and their search behaviour.
Armed with this background knowledge, you can build a strategy to improve your rankings in the organic (non-ads based, natural) search results.
Top tips for SEO
Here, we look at tips for optimising your website for inbound marketing.
- Review your website: Is the content relevant to the audience you want to target? Note what amendments you may need to make to your website content or call to action buttons to help make it engaging to this audience. Conducting this initial research will stand you in good stead for website optimisation. Read on for more of our top tips for optimising your site.
- Technical SEO: SEO, or Search Engine Optimisation, is not just about what visitors will read on the website, it’s also about being aware of the backend. Make sure simple actions are completed on each page of your website. This includes META tag description, ALT tags and H1 and H2 headings completed.
- Keywords and phrases: What do you want to be found for? Work up a list to help get key phrases agreed. Review your competitors to see how they are performing and what marketing activity they are producing. All this will help you start to formulate a plan and strategy.
- Time to set up a blog page: If there’s one change you make, we highly recommend that you add a blog or news page to your website. This helps keep content fresh which is something that search engines look for. But, make sure that what you post is relevant to your target audience. This not only positions you as a thought leader, but also will entice visitors to read the whole article, stay longer on the website and be a prospect to nurture with future communication.
- Links: Internal links can ease navigation around the website. While incoming links to your website provide an indication of how useful your content is to others, less links will have an impact upon where you return in a search result for a given term.
- What do you want your website visitors to do? Make sure your ‘Call to Actions’ are visible, look good and help ease of navigation.
- White space: What does your website look like? Too cluttered and your visitors will not stay long. Why not try adding white space around text with smaller paragraphs and imagery – images are a must.
- Images: A picture says a thousand words! You can also add the Alt tag on the backend which helps SEO. But it’s not just about pictures, incorporate video into your content marketing plan. Placed at the top of a page it can provide engaging content for your website. But also, more than 500 million hours of videos are watched on YouTube each day (Buffer via Wordstream)
- Marketing automation: Is it time to consider looking at tools to make your business more efficient? Considering a chatbot on your website provides a friendly, warm welcome to your page, helps visitors navigate and pre-set answers can help free up your time.
Quick SEO tip
One of the first things to do when your website is live and to help it be seen in search is to fill out as much as you can on about your company on Google My Business. It’s FREE to set this up! Our blog on completing a Google My Business page gives you the lowdown on what to do.
If you need help with your inbound marketing strategy get in touch today.