Technology is bringing to light innovative and exciting ways businesses can connect with their customers. It is important for companies to continuously invest time and effort into new ways of marketing themselves. It is key to not only keep up with trends but accurately predict trends which will take place over the next few months or throughout the year. Here are two examples of big companies’ activity to reinvent the customer’s digital experience.
Ikea’s innovative app redesign
Ikea has redesigned its mobile shopping app in France and the Netherlands, soon to be branching out to other countries. The shopping app allows for shoppers to input information such as; the dimensions of their room, and the trends/styles they like, so they can visualise how something may look and receive great recommendations. Then, still using the app, they can buy products and order them for delivery straight to their house! The restructure of the app stems from the aim to reach customers further afield from their out-of-town stores and create a shopping experience which is easy and immersive.
Argos takes advantage of image search algorithms
Argos is taking advantage of the new and recent advances in image search algorithms and machine learning. This new technology can identify through an image the; colours, shapes, and styles, of furniture and household items and suggest similar pieces. This is perfect for those who are Pinterest obsessed, or followers of interior design profiles on Instagram.
Next steps for SMEs
Big brands are constantly looking at ways to target new customers and incorporating technology to help with the customer user experience. Ikea and Argos have come up with great ways to utilise the technology available to them, and you should to. But before you go and ahead to invest in the most expensive software out there, there is one thing you need to do… RESEARCH!
Before undertaking any new digital marketing campaign make sure you research your customer base; find out what they are interested in, what technology they use, research what your competitors are doing and brainstorm how your business can do it better! You need to have a rich understanding of your customer base in order to successfully market and bring your company into the age of technology. You may find that you already have the tools and technology you need to hand, you just need to get the best out of them.
At Smart Cow Digital Marketing, we provide a range of tailored campaigns which will get your business noticed, as well as investing time in areas of your company which have room for improvement. Check out the services we offer and give us a call on 020 3137 1826.