The world of marketing is changing, and it is digital marketing which seems to be the forefront of businesses minds. Avon, traditionally the epitome of door-to-door sales, is having a revamp in how it can aid the Avon reps in becoming better marketers and salespersons. Avon has launched an app which enables virtual connections between customers and the reps, as well as supplying the reps with tools and information on creating the best Avon branded content to attract customers.
The app allows Avon reps to manage their business from their smartphone. It also enables reps to utilise social media apps such as WhatsApp, Instagram and Facebook through posting about products through the high-quality brand and product content, links to Avon’s online brochure, and many creative assets to share with customers online. Avon reps are still able to keep autonomy and their own individuality when it comes to creating messages and sending specific shades of lipstick or eye shadow to people.
It is clear Avon is jumping on the digital marketing trend with apps, online links, and social media posts and moving into a new digital age! They are adapting to the new ways people interact with a business’s services or products. A lot of selling and buying happens digitally and through the different social media platforms. We certainly think this is a genius move and makes absolute sense. The door to door salesman is now our social media networks.
Does your business need a breakthrough in digital marketing? If so, get in touch with us today and find out how we can help create a digital marketing campaign tailored for you.