Content can come in the form of blogs, social media posts and email campaigns, in fact anything that contains information and is being directed towards the audience is content. Content forms part of your inbound marketing strategy and plays a significant role in making your business successful, so here at Smart Cow Marketing we have compiled a mini beginner’s guide to creating great content.
Know your audience
It’s much more effective when you create content you know your audience will love and be interested in. This may require some research such as looking into how competitors construct their content or marketing campaigns. Think about the type of consumers you want to attract and tailor to their interests. Characteristics to think about will be:
- Age
- Gender
- Location
- Lifestyle
This way you will know what content would be appropriate. We would always recommend creating a persona of your target audience so that you can refer back to this when drafting content. Take a look at our blog on creating an online persona to help.
Make sure content is relevant
Not only does content need to spike interest in the audience, but it should also be relevant to your product or service. Try and make blogs or social media posts relate back to you. For example, we might say; ‘At Smart Cow we are experts in the field of digital marketing and creating relevant content, hence, why we have put together a guide for new content creators.’
Always have a call to action
At the end of your blog or social media post always put a call to action. Remind the audience that your company offers a service or product they may well be interested in. A call to action may include an email, phone number, link to a contact form, or simply might state to visit your website. For a real example of a call to action see the bottom of this blog!
Sound interesting and creative
Make sure the topic you are writing or posting about is interesting and compelling, certain to grab the audience’s attention. Irrelevant blogs or posts will go unnoticed by potential clients. This means making sure content is new and shows off your voice and opinion that will capture your audience.
Content to get you noticed
It’s worth remembering that your content needs to be seen be search engines which in turn helps you rise in search rankings and found in search by your potential customers. It falls under the umbrella of Search Engine Optimisation (SEO). By taking on board the tips here and incorporating keywords that you wish to be found for will really help with your business reach that all important page 1 of search.
If you need a hand with creating content which exceeds expectations get in touch with us at Smart Cow Marketing, a content marketing agency in London.