The much-anticipated annual John Lewis Christmas Ad has finally aired. The release of the much-loved advert is often used as an indicator to start getting into the festive spirit, and a reminder that Christmas is just around the corner with its release about six weeks prior to the big day.
This year, John Lewis follows the story of Sir Elton John, beginning with him nostalgically playing his big hit ‘Your Song’ on his piano. It traces back in time through his concerts, 80’s dressing rooms, hippy campervans, and school performances to the Christmas in which he received his first grand piano. With the message ‘some gifts are more than just a gift’.
Some reviews such as the Guardian and The Drum have raised concerns that the company’s use of a celebrity marks a shift from creative and heart felt Ad’s and towards the simplicity of ‘star-power’.
However, at Smart Cow, we admire the use of using a national treasurer singing his emotional song as it brings people together through engaging on social media platforms. It gets everyone in the festive mood. The John Lewis advert is always going to have people rushing to Twitter and other social media platforms to share their opinions. The #EltonJohnLewis hashtag has been trending, allowing people to be a part of the conversation whether that be their love for Christmas, music or for Elton John.
At Smart Cow we loved the advert and it has put us all in a very Christmassy mood! Thanks to the John Lewis Ad it’s got us all inspired to start unpacking the tinsel and getting the halls all decked ready for Christmas!