Perhaps the phrase ‘Avon calling’ is something for a certain generation here at the Smart Cow office, but with a quick google of the term then you’ll see a raft of adverts from the iconic Mad Men era of the 1950’s. The company itself is over 130 years old and now pitting itself against the big players to keep its place in the beauty market. The Drum magazine has recently interviewed the company to find out how it is rebranding itself for the Instagram generation to compete for its market share.
So, how has a brand synonymous with door to door selling entered the digital age? An app for starters. Potential customers can connect with a representative via the app. Avon is taking on the Instagram influencers and creating its own bank through its representatives. Take a look at the full article in The Drum.
We certainly think this is a genius move and makes absolute sense. The door to door salesman is now our social media networks.
If you’re looking for some help with your digital marketing strategy and using social media, then get in touch with us to chat through your idea.