A great interactive campaign this Easter was from Cadbury’s utilising Facebook 360-degree. Players were invited to search for Easter Eggs in a virtual world. On finding one, players were asked to comment where it was and the first one to comment was a winner.
The campaign is a bit of fun and engaged with a large number of Australians during a one-hour period with over 70,000 comments posted.
We know Facebook works for business and it’s a great way of keeping in touch with current and potential customers but with research indicating that the use of social media such as Facebook, Instagram and WhatsApp can make children feel unhappy*, did this campaign utilise the right channel?
On one hand it has taken the traditional Easter Egg hunt to the next level allowing parents to enjoy the Easter egg hunt with their children and for Cadbury’s to reach a much wider audience. But on the other-hand, we remember the fun of running around hunting for eggs in the garden or popping to a local fair with our families to enjoy the fun with family and friends. There’s certainly a place for both, and putting a time limit on the campaign was a good call to help create a campaign frenzy but curb ongoing use.
But, as a campaign running in Australia, perhaps that’s the real reason for utilising social media, to overcome the challenges of an Easter Egg hunt in a hot country!
Social media Croydon
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Source: *www.theguardian.com