Let’s get personal

We all want to feel loved. Browsing online has never been so personal, with e-commerce websites already picking out what me might want to buy or where we want to travel. Moving into 2018 we’ll see personalisation hit brochure websites more and more with chatbots playing the field.

Although key to remember when it comes to personal detail is the General Data Protection Regulations (GDPR) which come into force on 25 May 2018. For further information on GDPR check out Flexicom Solutions tips on key changes and steps you can take now to be compliant.

Automation

The rise of the machines will continue in 2018. Automation will see chatbots emerge from its understudy role with user experience really shaping its future.

Feeling social?

With 75% of B2B customers using social networks to make a purchase decision*, the authority of these channels continues. Being present amongst your competitors is one thing but having good and relevant content that you are posting is a must. But, it’s not just about likes and shares, you’ve got to start conversing with your followers in the right manner. Understanding your audience can be achieved by developing a persona.

Influencers will continue to be a force to be reckoned with and used much more by brands in campaigns. Ultimately social media is all about getting involved in the conversation and with influencers on board to share your message, means a stamp of approval indicating loyalty and advocacy. Let’s face it, we all feel happier when a friend says that they’ve used a certain service or bought a product. That’s what influencers help with.

Don’t forget, there’s 2.8 billion social media users** so it makes sense to join the conversation. But one size does not fit all. Talk to us about your digital marketing needs and we’ll advise of the best combination of channels and tactics to utilise to make you stand out from the crowd.

Check out part 1 of our digital marketing trends review for 2018 for tips on video, SEO and content.

Digital marketing Croydon

As a digital marketing agency in Croydon, we’re well placed to offer local businesses digital marketing services and online marketing advice.

Get in touch to chat about your business goals.

Sources: *Digital Marketing Magazine; **We are Social: Digital in 2017 Global Overview