As the festive season is fast approaching, now is the time to start thinking about what special offers you can provide your customers. From vouchers to competitions, we’ve got some ideas to get you thinking creatively to attract and retain customers. We’ve also got top tips on what digital marketing techniques to use to help you get your message out there.
Top tips for seasonal greetings
1. Vouchers – add a voucher to an email to redeem in your shop or online.
2. Host an event – invite customers to a launch event for your new seasonal coffee or host a music night. It’s a great way to engage with your customers.
3. Competitions – offer a prize that you know will go down a storm. Encourage entries by getting customers to give an email address. An ideal way to gather contacts for your next newsletter.
4. Added value – a voucher or offer may not be suitable for all businesses, so think what could add value to your customer? Tips that add value to your target audience is a good place to start. Even a simple thank you email and salutations for the year ahead, will go along way.
Email marketing
Email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter*, so it’s a great tool to utilise alongside your social media channels to get news of your seasonal promotions to your target audience. If you need help with your email marketing, we’re offering a 60-day free trial with Constant Contact.