Recent research has revealed that 50% of consumers are happy to buy products from a brand they’ve never heard of before if they don’t have a good customer experience elsewhere*. So, for small businesses, the functionality of your website is vital to reap the benefits of consumers exploring alternative brands.
Conducting an internal review of your current website and how easy it is to navigate will help shed light on whether you need to refresh it or make small changes.
If you’re starting out, then collaborate with a digital agency that not only understands what you want from your website but gets your company ethos. They will work with you to create the best website for your business rather than taking a template and fitting a square peg into a round hole.
How to review your website
If you’re reviewing your current website, then here’s a few things to check to work out if it is time for a website refresh to enhance the customer experience:
1. Does your homepage really sell who and what you are? Does it say what’s in the tin? It is all very well having a flashy website but if your customers can’t immediately see what you do and what products or services you’re selling then your potential customers may leave quickly. Make sure the content fits with who you are.
2. How many times do you have to click to find what you want? Limiting the amount of clicks your customer makes will help to reduce bounce rate and makes for a pleasant user experience.
3. Do you have a newsletter sign up option? With 53% of consumers being happy when brands use their data to offer a personalised experience*, adding a newsletter function to capture email addresses will see your database grow and allow you to reach out to a target audience in the future via email marketing. With email marketing being one of the most successful ways of acquiring new customers, then it makes sense to add this functionality to your website.
Give us a call today on 020 3137 1826 to discuss your website needs.
Source: *Adobe/Goldsmiths University