With over 400million users*, Instagram is an influential app to engage with your customers and get your message out there. There’s so much to understand about this clever social network but knowing that there’s 80 million photos uploaded each day to Instagram**, here’s our top tips for getting that perfect image to gain interest and attract new followers.
Top tips for Instagram photos
1. Firstly, you need to use a great shot that really makes you stand out in a crowded market place.
2. Make sure the lighting is good. If the image is too dark it won’t gain as much traction because this is an image led feed.
3. Does your image need a filter? Before you post it, think about using the filters available and look at the many tools under edit. These can really enhance your image and make it pop.
4. Think about adding movement to your feed. Utilising an app such as Boomerang is a simple yet effective way to do this – it’s great for a teaser campaign for example a snapshot of a box opening with a new product inside. Or, create short snappy videos on a smart phone – perfect if you’re attending an event and you want to showcase where you’re exhibiting. These can then be edited into several videos post event and used again and again.
5. You can now select the ‘multiple’ function which means you can upload 10 images at once. This is great if you want to show a montage of new products or dishes on your menu.
6. Remember that your business profile is just that! Images should be relevant to what you do. Avoid posting your holiday snaps unless there’s something related that you think your audience will be interested in.
Spread the word with good images and relevant hashtags
More and more consumers are using images whenever they post, even if it is just an emoji – a picture can say a thousand words. Therefore, utilising the social media channels to spread the word of your business is key but what is crucial is that your images are eye-catching.
You then need to tailor your written message to your target audience with a snappy caption and relevant hashtags. Hashtags are really important on Instagram. They can help spread your reach much wider as people who don’t follow you will seek out specific phrases in search of the subject matter they are interested in.
Social Media marketing agency
If you’re a business starting out on social media and you need further advice on creating the right campaign for your specific needs then email us at saymoo@smart-cow.com or call on 020 3137 1826 to find out more.
Source: *via Digital Trends; **via Marketing Week