With over 1.9 billion monthly active users on Facebook and 700 million on Instagram*, using social media channels to get your message out there should not be underestimated, especially when it’s for a good cause.
08A recent campaign harnessing the power of social media sees Tiger Beer collaborating with WWF. The digital campaign is set to help raise awareness of the plight of tigers in the wild at the hands of illegal trade.
With around 3,890 tigers left in the wild today – which is a massive drop of 96 per cent – ‘uncage art to fight illegal tiger trade’ is getting people involved through Tiger-inspired art. People can upload a selfie to www.3890Tigers.com and the site will generate the selfie into unique artwork. Nick Gentry from the UK is one of the six leading artists whose artistic style is reimagined automatically to create artwork utilising the selfie. Then users can share their selfie art via social media channels using the hashtag #3890Tigers.
There’s so many clever facets to this awareness raising campaign including the website name and encouragement to share with a specific hashtag, but what’s key is the use of unique visual content. Whether big brand or local business, the use of imagery will really help your digital campaign stand out from the crowd.
*Source: Digital Marketing Magazine