So, the Emoji Movie hasn’t exactly wowed critics, but while emojis may not be performing well at the box office, they are certainly doing well in the subject line of email marketing campaigns.
Research* by Return Path found that the ‘lips’ emoji used in a Valentine’s email had a read rate of 24%, compared with a text-only subject line of 20%.
The ‘sunglasses face’ emoji is great to use in the subject line if you have a summertime special offer running and this research also indicates its use resulted in a read rate of 23% compared with 21% for text-only.
A few years ago, using an emoji for business would have been unheard of. However, it is now more acceptable with brands such as Pizza Hut being among the first businesses to adopt using them in communication. It even developed an emoji-only menu to tap into the younger market**.
Our content manager Louise says: “This research really highlights how far emoji’s have moved on and are actually helping to boost email marketing campaigns. Coupled with the knowledge that mobile is preferred over webmail and 60% of emails are opened on Saturday and Sunday*, you get to build up a really good picture of just how important it is to tailor each of your email campaigns to increase success rate.”
Audrey is our social media queen and loves an emoji. She says: “Why use words when a picture can say a thousand? On Facebook, emoji’s work a real treat. Depending on the nature of your business, we’d recommend using emojis when you’re commenting on a post and wanting to build engagement with your customers. It shows a fun side, but it also adds warmth to your response. Obviously pick them wisely as there are limitations as to which are appropriate for businesses to use – there’s a time and a place for everything!”
Looking to reach out to your customers with an email campaign? Give us a call or drop us an email and let’s chat.
Call on 020 3137 1826 or email saymoo@smart-cow.com to find out more.
Sources: * Return Path via b2b Marketing; ** Telegraph.co.uk