It’s a ‘tale as old as time’ – beauty is only skin deep. But it’s not just a fairy-tale or a Disney movie, what’s beneath really does count. You probably don’t realise but you come across this analogy every day when searching on the internet. A well-designed and stunning website amounts to nothing if it cannot be found and this is all down to the detail behind the pages. This is where you need to optimise the website and a good SEO campaign can deliver the results.
Don’t get carried away with a good looking website
It’s an exciting time when you create your new website – the possibilities are endless. Whether it’s to launch your business or to reinvigorate your existing brand, importance is placed on the look of the website as it’s your shop window. But it’s crucial to ensure what’s behind the pages has substance and relevancy.
Work closely with your website development team to make sure they have a good understanding of your business. This ensures you will have the right keywords and Meta data in place to build on page optimisation. Utilising a strong keyword can see the business rank 1.5 positions higher* than with no keyword. Also, ask your development team to look at what can and cannot be seen because this will all affect your website’s rankings.
Ask yourself ‘is my website easy to navigate?’
Once someone has reached your website, information should be easy to navigate and quick to find to prevent people leaving as soon as they arrive. This is known as the ‘Bounce Rate’ or, as we like to refer to it, the ‘Miranda Hart Swoop’. Think of it like this, you go into a shop because it looks interesting and the window display is relevant. Then, only a few steps in the door you realise it’s not selling what you expected. This is where the right content is really important. Ultimately you want anyone looking at your website to find what they want, pronto.
Local web search
It’s also worth noting that 72% of consumers who do a local search visited a store within five miles** which is vital for businesses building up a service in a local community. Having an effective SEO campaign in place means that people can find you. An SEO expert can tailor a campaign to help build your website’s authority so you can reap the sales benefits.
SEO agency Croydon
As a digital marketing agency in Croydon, we’re well placed to to build your website on page optimisation. Call on 020 3137 1826 or saymoo@smart-cow.com.
Source: *Local SEO Guide, 2016, **WordStream, 2016