Google webmaster tools is an excellent tool to analyse your sites performance allowing you to identify the areas you need to improve on, and what’s going well.
These are the features that it includes:
- Submit/check the sitemap for your website.
- Adjust the crawl rate of the Google bots for your website and view the statistics.
- Generate/check the robots.txt file for your website.
- List the internal and external pages that link to your website.
- Check what keyword searches led the site to being displayed in the Google search engine results pages and click-through rates for them.
- Check statistics about how Google has indexed your website and whether it has found any issues while doing so.
- Set a preferred domain name (e.g. yourdomain.com over www.yourdomain.com or vice versa) which will determine how the site URL will be displayed in search engine results pages.
Google Webmaster Tools is a very popular solution for your website and it is highly recommended by webmasters. It will help you with the Search Engine Ranking Optimization of your website. You will be able to use it for a frequent analysis and for checking the statistics of your website. It gives you precise information how your website is indexed by Google and provides you with deep insights in case of an issue.
In order to use the Google Webmaster Tools for your website you need to confirm that you are the owner of the website and have full access to it. The process is absolutely automated and all you need to do is place a given text file in the Webroot directory for your website.
You can use Google Webmaster Tools to submit an XML sitemap for your website. This provides information about all pages on the website and making it easier and faster for Google bots to crawl and index it. You will also see more detailed information related to the indexing of your website.
Google Webmaster Tools provide a full list of the search phrases that result in your web site being displayed on the search engine results pages (SERPs). You will also receive full information about all internal and external links to your website, keywords, errors and missing pages. Such information is of upmost importance when you want to better optimize your website and have it displayed higher in the SERPs
In order to start using Google Webmaster Tools, you should create a new account (or use an existing one if you already have a Google account). Visit the Google Webmaster Tools web page:
http://www.google.com/webmasters/tools/
You will be asked to log in or create a new account. The registration process is simple and you should not experience any troubles.
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