Once you’ve set up you’re site, you’re going to know exactly how it works and what to do to test the functionality. For example when you enter keywords into a search engine, you’ll choose words you know will point you towards your site. However, this is going to be a lot different for everyone else. For example, if your website was a clothes shop and someone was trying to find a new pair of jeans, ASK THEM what they’re most likely to search when looking for this item, ask them whether or not they tend to look at ads on the side of the Search Engine Response Pages (SERPs) and if the majority of people do, then you’ll know you need to have ads! Use the feedback you’re getting from the customers to help you to make the necessary changes.
There are many ways you can engage with your audience to ask them for feedback, a very simple way would be to post on social media, asking your followers to comment back with what they think the areas are that you can improve. Other ways would include email campaigns asking your customers to reply with their feedback.
Not everything is going to work perfectly straight away, there are going to be features of your website that users may not like. Take Facebook for example, when they make changes to their interface there is always people giving them feedback, not always positive, but they use this feedback as a way of knowing what they can do to help make it more of a user friendly experience. In some cases the feedback you may receive will come across negatively, but you need to respond politely and inform the customer that their feedback has been noted and you will try to the best of your knowledge to try and improve this.
Getting feedback is a key part of Search Engine Optimization, it tells the search engines that you’re website or social media is kept up to date and also that other people are interacting with you, therefore your information must be useful. This will all help in ranking your site above your competitors.
Prompting your customers to leave reviews about your company on your Google+ local page should be your first priority.
Try to make it simple for your customers to leave reviews – if you have a database of email addresses, filter out the customers who have a Google Mail account and point them in the direction of your Google + Local company page. Reviews left from people with an active user account and Google + profile are likely to appear more authoritative. Here at Smart Cow Marketing, we also do free website reviews. If that is something you think you would be interested in, get in touch with us today.
It is also beneficial for people to leave reviews about your company on a selection of trusted online business listings and social hubs. Sites such as Yelp, Qype, Four Square and Trip Advisor, with an active and varied community, are at the forefront of local-social search.
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If you need a helping hand with your digital marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign!
Services we offer include web design and development, SEO, Pay Per Click (PPC), social media management through to CRM and marketing automation.